Untapped Cities Privacy Policy

Last updated: June 2026

Untapped Cities LLC, operating as Untapped New York (“we,” “us,” or “our”), respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have. It applies to our website, bookings, memberships, events, and our email and text message communications. Please read this policy carefully to understand our practices regarding your information. This Policy works alongside our Terms and Policies at untappednewyorktours.com/terms-and-conditions.

1. Information We Collect

• Information you provide: your name, email address, phone number, billing and booking details, membership information, and the content of messages you send us. When you make a purchase, payment information (such as your credit card number) is collected and processed securely by our third-party payment processors; we do not view or store your full financial account numbers.
• Information collected automatically: basic device and usage information, and cookies and similar technologies when you visit our website, used for site functionality and analytics.

2. How We Use Your Information

We use your information to:

• Process and deliver your bookings, gift cards, events, and memberships.
• Communicate with you about your reservations and provide guest support.
• Send service messages such as confirmations and reminders.
• Send marketing communications where you have not opted out.
• Operate, maintain, and improve our tours, website, and services.
• Meet legal, safety, and security obligations.

3. Email Communications

When you book a tour, purchase a gift card, register for an event, or become a member through our website or an authorized booking platform, you provide your email address as part of completing that transaction. By doing so, you agree to receive emails from Untapped New York. These include booking confirmations, reminders, and information related to your reservation, as well as occasional updates about our tours, events, members content, and promotions. You can opt out of marketing emails at any time using the unsubscribe link in any such email. Transactional emails that relate directly to a booking or membership are not promotional and may still be sent so that we can deliver the service you purchased.

4. Text Messaging (SMS)

Untapped New York offers text messaging for guest support and booking reminders. There are two ways you may receive texts, and both are optional.

• Guest support: If you text our guest experience number, you are starting a conversation and consent to receive replies from our team about your booking, such as meeting points, timing, tickets, and accessibility. We do not text you unless you have messaged us first.
• Booking reminders: If you opt in at checkout on our booking platform, automated reminder and booking related texts may be sent to you directly by FareHarbor, our booking system, regarding the reservation you made.

Message frequency varies based on your activity and your reservations. Message and data rates may apply. Reply HELP for help. Reply STOP at any time to opt out, after which you will receive one confirmation message and no further texts. Carriers are not liable for delayed or undelivered messages.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

A sample of the kind of message you may receive: “Untapped New York Guest Experience: you will receive messages related to your booking and replies to questions you send us. Message frequency varies. Msg & data rates may apply. Reply HELP for help, STOP to opt out. Terms: untappednewyorktours.com/terms-and-conditions.”

5. How We Share Information

We share information only with the service providers that help us operate, such as our booking platform (FareHarbor), our payment processing gateways (Stripe), and our email and messaging providers, and only as needed to deliver these services. We may also share information when required by law or to protect the rights, safety, and property of our guests, our team, or our company. We do not sell your personal information. As stated above, we do not share mobile phone numbers or SMS consent with third parties for their own marketing.

6. Cookies and Analytics

Our website uses cookies and similar technologies to keep the site working properly and to understand how visitors use it. We use third-party analytics and advertising tools (such as Google Analytics and tracking pixels) to understand website traffic and serve relevant advertisements. These third parties use cookies to collect information about your online activities over time and across different websites. You can control cookies through your browser settings. Disabling some cookies may affect how parts of the site function.

7. Your Choices and Rights

• Email: opt out of marketing emails using the unsubscribe link in any such email.
• Text: reply STOP to opt out of text messages.
• You may request access to, correction of, or deletion of your personal information.

To exercise these rights, please contact us using the information in Section 12. We will verify your identity and respond to your request within the timeframe required by applicable law.

8. Data Retention

We keep your information for as long as needed to provide our services, comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take reasonable steps to delete or anonymize it.

9. Security

We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

10. Children’s Privacy

Our services are intended for adults. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it.

11. International Visitors

Our website and booking systems are operated in the United States. If you are visiting our website or booking a tour from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States, where our servers and central databases are located.

12. Contact Us

Questions about this Privacy Policy or your information can be sent through our Contact page at untappednewyorktours.com/contact or by phone at 917 310 4746. You can also reach us by email at [email protected].

13. Changes to This Policy

We may update this Privacy Policy from time to time. The version in effect at the time you use our services governs. Material changes will be reflected by updating the date at the top of this page.